Sell Vera Bradley (NYSE: VRA) I’ve been more than patient giving Vera time to garner higher sales and profits from its new line of bags. While there have been a few quarters of success, the company’s guidance for a huge shortfall in the fourth quarter is the last straw. Lower orders from department stores and increased markdowns on traditional quilted bags are outweighing any benefit from the new bags. Although third quarter earnings looked pretty much in line, they were boosted 3c by a lower tax rate. Fourth quarter guidance is for earnings of 24c versus estimates of 47c. The company has $2.26 a share in cash and is still solidly profitable but likely won’t see an increase in earnings until the first quarter ending in April.