Sell Criteo (NSDQ: CRTO)

Criteo has been a difficult stock. I’ve watched gains of 40% evaporate as the company backed off on prior claims that its revenue is immune to Apple’s Intelligent Tracking Prevention software. The stock is now down 12% since my March 2016 recommendation.

I’ve been a big fan of the company’s technology but comments from its third quarter conference call and in its quarterly filing suggest the company is hitting a wall on demand and having an increasingly difficult time working around new technology. Revenue growth for the final quarter of the year was lowered from high-20’s to mid-teens.

The stock is close to my suggested $35 stop loss but I suggest selling it even if it doesn’t hit that level.